Products

Pro Lace are Elastic No Tie laces that mean you never need to worry about your laces again. Ideal for runners, triathlete, fitness enthusiasts, or ...

The ProShot Dive Case has always been your trusted companion for underwater adventures, offering durability, reliability, and ease of use.Compatibl...

Stay hydrated on your adventures with this foldable 250 ml soft bottle, perfect for hydration on-the-go and to fit in your running vest. Clear in c...

Stay hydrated on your adventures with this foldable 250 ml soft bottle, perfect for hydration on-the-go and to fit in your running vest.

PURE Beet Endurance powder provides a convenient way to get a natural nitrate boost in an easy to digest form. We sourced an easy to use concentrat...

PURE Blackcurrant Recovery is a concentrated powder made from real New Zealand Ben Ard blackcurrants. 100% New Zealand blackcurrants The equivalen...

The PURE CamelBak Podium redefines the bike bottle with a high flow rate and self-sealing cap. Innovative, self-sealing Jet Valve eliminates splat...

The PURE reusable, eco-friendly collapsible soft cup is a great racing companion holding up to 225ml of liquid. Perfect for cup-less trail races an...

PURE Electrolyte Hydration is a natural isotonic electrolyte sports drink base. When you open a bag of PURE Electrolyte Hydration the first thing y...

PURE Electrolyte Hydration Low Carb is a premium natural electrolyte drink specifically formulated for those wanting a low carbohydrate alternative...

The PURE Premium Starter Pack contains 4 x 42g single-serve PURE sachets (1 of each flavour: Raspberry, Pineapple, Lemon & Superfruits) plus a ...

PURE Energy Gels are a premium natural energy gel designed to provide fast fuel during exercise in a no-fuss easy-to-use way, using real ingredient...

PURE Energy Gels are a premium natural energy gel designed to provide fast fuel during exercise in a no-fuss easy-to-use way, using real ingredient...

PURE Fluid Energy Gels are a premium natural sports gel using real fruit concentrates, juices, carbohydrates, and electrolytes. Not thick like mos...

PURE Performance + Race Fuel has been designed specifically for the endurance athlete using the latest research around an emerging power ingredient...

Race Ready Anthocyanin capsules are designed to support exercise and general health containing 210 mg of adaptogenic New Zealand blackcurrant antho...

Discover the transformative benefits of PURE Performance + Race Ready Magnesium, a high-quality, bioavailable magnesium bisglycinate in a convenien...

Race Ready Nitrates is a cutting-edge nitrate-loading drink mix tailored for endurance athletes. Designed for use 5 days leading up to an event, it...

Performance + Race Recovery is a complete post-exercise recovery formula that supports multiple systems involved in recovery. This isn't just a typ...