Gear

The FlipBelt Zipper Edition carries everything you need including your phone, keys, ID, cards, cash, medical devices and more. Easily slide in your...

The FlipBelt Classic Edition is an entire tubular pocket allowing plenty of room for all your goodies. With no buckles to cause uncomfortable chafe...

The ultimate running water bottle for rapid and reliable hydration.The first and only water bottle on the market designed specifically for waist be...

Protect areas of skin prone to chafing and blisters with the world's best all-natural, anti-chafe salve. Coconut oil and cocoa butter create a slic...

The BIO alternative for your hydration Creating more sustainable alternatives for products such as sports bottles, which are already an eco-friendl...

If you're currently using the optical sensor on your smart watch to monitor heart rate, we highly recommend upgrading to a chest strap to get?ámore...

Talk nerdy to me... Steve McKenna, triathlete champ, introduces Nerd Belts. The original nerd belt is light weight, comfortable and holds a race bi...

Stay hydrated on your adventures with this foldable 250 ml soft bottle, perfect for hydration on-the-go and to fit in your running vest.

When you are drinking the best of the best that the sports hydration world has to offer....why not have a matchy-matchy bottle! Maurten water bottl...

Stay hydrated on your adventures with this foldable 250 ml soft bottle, perfect for hydration on-the-go and to fit in your running vest. Clear in c...

Stay hydrated on your adventures with this foldable 500ml soft bottle, perfect for hydration on-the-go and to fit in your running vest. Clear in co...

Talk nerdy to me... Steve McKenna, triathlete champ, introduces Nerd Belts. Nerd Belt V3 offers athletes bounce-free convenience for nutrition and ...

Omrub is formulated specifically to assist the body's natural healing processes, with active natural, organic ingredients in a professional strengt...

Happie Toes is foot-specific salve designed to restore damaged skin between efforts. The kokum butter, peppermint oil and tea tree oil fight bacter...

Pro Lace are Elastic No Tie laces that mean you never need to worry about your laces again. Ideal for runners, triathlete, fitness enthusiasts, or ...

Fill with your favorite gel and forget about having to dispose of the litter when out on the road or trails the easy to use bite valve delivers gel...

100% natural, anti-bacterial & anti-fungal. Built to protect you when out surfing, running, cycling or hiking. Perfect for those needing a litt...

Available in 3 sizes (550 ml, 750 ml, and 950 ml), the Jet Plus is the version with a protective cap of Elite's water bottle series. Thanks to the ...

RunGuard helps prevent chafing during extended workouts in all weather conditions. RunGuard is the latest evolution of anti-chafe products for endu...

Talk nerdy to me... Steve McKenna, triathlete champ, introduces Nerd Belts. Nerd Belt now features a sleek 550ml squeeze bottle for on-the-go hydra...

If you prefer to have hydration on hand, the HydraPocket was made just for you. Fitletic perfected this design to deliver the most comfortable, mos...

100% natural, anti-bacterial & anti-fungal. Ideal for riding dirt, road, gravel or anywhere in between. Built to keep those cheeks free from ir...

The PURE reusable, eco-friendly collapsible soft cup is a great racing companion holding up to 225ml of liquid. Perfect for cup-less trail races an...

ASS MAGIC CHAMOIS CREAM: YOUR ULTIMATE ANTI-CHAFE SOLUTION Experience superior comfort in your sports activities with ASS MAGIC Chamois Cream, the ...