Products

PURE Beet Endurance powder provides a convenient way to get a natural nitrate boost in an easy to digest form. We sourced an easy to use concentrat...

PURE Blackcurrant Recovery is a concentrated powder made from real New Zealand Ben Ard blackcurrants. 100% New Zealand blackcurrants  The equivale...

The PURE reusable, eco-friendly collapsible soft cup is a great racing companion holding up to 225ml of liquid. Perfect for cup-less trail races an...

PURE Electrolyte Hydration is a natural isotonic electrolyte sports drink base. When you open a bag of PURE Electrolyte Hydration the first thing y...

PURE Electrolyte Hydration Low Carb is a premium natural electrolyte drink specifically formulated for those wanting a low carbohydrate alternative...

The PURE Premium Starter Pack contains 4 x 42g single-serve PURE sachets (1 of each flavour: Raspberry, Pineapple, Lemon & Superfruits) plus a ...

PURE Energy Chews are made with natural ingredients, carbohydrates and electrolytes. These tasty chews are the perfect grab-and-go energy source fo...

PURE Fluid Energy Gels are a premium natural sports gel using real fruit concentrates, juices, carbohydrates, and electrolytes. Not thick like mos...

PURE Performance + Race Fuel has been designed specifically for the endurance athlete using the latest research around an emerging power ingredient...

PURE Performance Plus Capsules are are packed full of blackcurrant anthocyanins that support general health, immunity, sports performance and recov...

The complete package to hydrate and fuel for 2-3 hours. A great gift idea for any fitness enthusiast or to lock in your race-day nutrition.  PURE...

PURE Electrolyte Replacement Capsules are formulated to help maintain your body's electrolyte levels and to help replace minerals lost during susta...

Formulated to provide your body with protein for optimum muscle tissue building and repair, PURE Whey Protein will also assist with supporting ener...

Created for athletes demanding the highest quality post-workout plant protein for muscle growth and recovery. Made from precisely defined concentra...

Protein, Carbs, Vitamins and Minerals Needed for Complete Recovery. Designed to give your body everything it needs to recover from demanding activ...

Protein, Carbs, Vitamins and Minerals Needed for Complete Recovery. Designed to give your body everything it needs to recover from demanding activ...

Created for athletes demanding the highest quality post-workout protein for muscle growth and recovery. Made from Ultra-Filtered Whey Protein Isola...

SaltStick® Caps are convenient, vegetarian capsules that provide a similar ratio of electrolytes to what your body loses through sweat. The scienti...

SaltStick DrinkMix is a no-sugar, ready-to-mix powder that adds an electrolyte boost to your drink, whether that's water, a sports drink, or a post...

FASTCHEWS feature a scientifically-derived, proprietary high-performance formulation that provides a balanced supply of bioavailable sodium, potass...

As an endurance athlete exerting your body for periods typically longer than two hours, you need to take in between 80-120g of carbohydrate per hou...